Boost Candidate Engagement With Insight-Based Content
Once you’ve established your ideal candidate for each pipeline or role, you can define your content strategy and build a plan. Leverage these insights to develop content that truly resonates with each segment to drive engagement and conversion. Think about how you can spark an emotional reaction to establish a genuine connection.
Take into account all the research you carried out to define the most relevant channels and formats for your audience. For example, if you’ve identified that your junior marketing and sales personas are active on social media, you might opt for a content strategy across channels, such as LinkedIn and Instagram that includes short, eye-catching videos. In comparison, when trying to fill a senior finance role, this audience might prefer more formal communications channels, such as email. Reports and white papers might hold more value for them.
You should also consider how frequently you deliver content to each audience. Allowing candidates to define cadence can be hugely beneficial for driving candidate engagement. Some people will be happy to hear from you more frequently, whereas for others this might turn them off you as an employer. With the right candidate relationship management solution, you can set up your communications campaigns to run automatically. So once you’ve created the content and set the schedule, technology can do the rest.
We're changing our way of thinking. We've moved away from a transactional, one-time interaction with candidates, to fostering fruitful relationships over time with ongoing outreaches.
Marvin Smith Talent Engagement Strategist
Avature Advantage
Once you’ve identified the content that will resonate with each talent pipeline and defined your content strategy, you can leverage Avature’s powerful search and segmentation capabilities to separate out candidates into different groups.
With your comms plan and segmented audiences at the ready, you can leverage Avature workflows to set up the campaigns you’d like to deliver. Automation can take the burden out of the process after you simply define when you’d like communications to be sent.
With the Avature Candidate Relationship Management Solution you can even configure drip campaigns that trigger different content to be sent depending on candidate behaviour.
See it for yourself! Check out the impressive results achieved by these industry leaders by optimizing their content strategy for candidate engagement.
90%open rate
Lockheed Martin achieved a 90 percent open rate, with 38 individuals responsive to their email outreaches and 13 invited for an interview from a single campaign.
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