Map Your Candidates’ Journey to Tackle Existing Pain Points

Mapping your candidates’ journey is about gaining an in-depth view of their feelings, expectations and thoughts as they go through your recruiting process, just as if they were consumers and you analyzed how they interact with a service you provide. Candidate journeys are experience-based, shedding light on pain points such as feeling neglected, not seen or not valued.

Despite the uniqueness of each organization’s recruiting process, let alone the intricacies that may arise as we delve into specific roles, there are two starting steps to creating and improving your candidate experience journey map.

Get in your candidates’ shoes. Try to anticipate what they may expect from the moment they first come into contact with your employer brand to when they become new hires or are informed of the decision to not move forward with their application.

  • Do they need more visibility, clearer information or quicker response times?
  • Were the information requests too many, not relevant or very time-consuming?
  • Are your candidates free from the hassle of back-and-forth interview scheduling?
  • Do your candidates undergo a positive, bias-free interview process?

Next, ideate how to meet their needs and expectations and bring those ideas to life. Schedule automated emails and make sure to include an update on the application status. Combine the information requests to minimize them and use gamification when possible. Empower your candidates to schedule their own interviews with self-scheduling tools. Train your recruiting team, implement automatic pre-qualification, work with anonymized profiles if possible and rely on dashboards and reports to develop an inclusive recruiting experience.

Mapping your candidates’ journey is not a one-off initiative but an ongoing task. As your business and recruiting objectives evolve, you should revisit your processes, remap your journey and iterate as needed to reduce your candidates’ pain points and ensure a positive experience.

Avature Advantage

  • Sending personalized, automated emails or SMS provides visibility to your candidates into their application status while keeping your brand front of their minds. Configure the steps in your Avature workflow and schedule communications to keep your candidates in the loop at all times.
  • Avature self-scheduling functionalities help reduce the back-and-forth and simplify interview planning as you can provide your candidates with pre-set time slots for them to choose a convenient interview time.
  • Take steps towards a more inclusive recruiting process with Avature:
    • Include scoring fields related to the minimum requirements of the requisition you’re trying to fill in order to automatize pre-qualification.
    • Leverage dashboards and reports to visualize the number of candidates from underrepresented minorities in the different stages of your recruitment funnel.
    • Work with anonymized profiles in the Hiring Manager portal to ensure bias-free candidate screening.
One way that we work to stand out is through our recruitment process. Avature has helped us make it personalized, seamless and also fast.

Jeff Sonntag

Recruiter and Recruiting Systems Administrator

Epic Systems logo.

Related Content

Industry Leaders in Action

Discover how some of the world’s leading organizations leverage Avature to map their candidates’ journey and address their pain points:

100%response rate to all candidates

Thanks to Avature automated email functionalities, L’Oréal is able to respond to all of its candidates, helping them feel valued and cared for throughout the hiring process.

L'Oreal logo.

36%Improvement in candidate experience

CBRE tracked their candidates’ satisfaction at specific key points of the hiring process and turned that data into an actual improvement in their experience.

10 million candidates engaged

Bankers Life tapped into Avature to stay close to 10 million candidates through scheduled, personalized emails.

Bankers Life logo.

Map Your Candidates’ Journey With Avature!

Contact Us