Bring your Brand to Life to Leverage Social Media Recruiting
There’s no doubt that the candidates you’re trying to communicate with are active on social media and already exposed to numerous employer brands. Once you’ve defined clear candidate personas (See “Build Candidate Profiles Based on Data, Not Gut Feelings”), identify the channel or channels most relevant to your audience. Posting on a regular basis is key to successful social media recruiting, so before you start sharing content, take the time to develop a content calendar that you can deliver on.
Get creative and come up with a variety of formats and content that encourage engagement. Video is particularly powerful on social channels, but limits media to less than a minute if you don’t want people to lose interest, and include subtitles. Amplify your efforts by encouraging colleagues to act as employee brand ambassadors. Candidates trust the company’s employees three times more than the company itself to provide credible information on what it’s like to work there, so engagement should soar.
Followers expect speedy responses so don’t leave them waiting. Eighty-three percent of consumers expect a response from a brand on social media within a day or less. Ensuring that someone takes responsibility as Community Manager is the best way to keep up with communication expectations.
If you want to promote a good employer brand and be transparent about how things roll in your organization, you can embed your Glassdoor rating in your career site.
We realized the importance of empowering our employees and telling them that they have the right to communicate about L’Oréal on social media. Basically, we’re trying to educate them on how to become responsible social media creators, but not telling them what to say. That onus is on them.
Ana Duque Digital Content and Engagement Manager
- With Avature you can post directly to your social media channels and track performance of individual campaigns. This empowers you to evaluate what really works for your target audience so you can optimize efforts going forward. You can also measure exactly how effective your social media recruiting strategy is.
- With Avature, candidates can apply to open requisitions on your career site using their credentials from a broad range of social media channels.
I tied our metrics back to what our leaders want to know. With Avature, we now know the amount of applicants we get from social media. We show our management the engagement metrics from internal and external audiences…
Dalhia Rodriguez Employer Brand and Social Media Lead
Tap into the Power of Recruitment Marketing, Part 2
We explore the tools you should be using to attract candidates as part of your recruitment marketing strategy.
How to Be an Employer of Choice
Top employer L’Oréal discusses its candidate relationship management
(CRM) strategy and its efforts to create a strong and distinctive employer brand fit for the
modern candidate and its beauty tech company vision.
How to Turn Your Employees Into Ambassadors
Leveraging employees is key to building a credible employer brand that has reach and impact. However, you need a clear strategy.
Industry Leaders in Action
Don’t just take our word for it! Discover how some of the world’s leading companies are activating social media recruiting strategies that pack a punch.
A Forbes Global 100 multinational communications equipment company tripled industry standards for engagement on Instagram when they leveraged Avature to activate an impressive social media recruiting strategy.Find Out More
With zero budget, Dell organically reached millions of people in LATAM on social media and tracked their apply clicks for each campaign and market thanks to Avature.Find Out More
A Fortune 500 telecoms giant boosted their social presence by distributing hashtags in Avature-powered email campaigns. These went viral among employees who took pictures while having fun or serving the community.