90%open rates achieved
Lockheed Martin frequently activates engagement campaigns with their existing database, achieving open rates of up to 90 percent thanks to their effective messaging.
Before you start looking at external job boards, search your database for existing talent that fit your search criteria. Whether it’s current employees that might be interested in new internal opportunities, silver medallists that just missed out on a previous opportunity, or candidates you met at a career event, it’s faster and more cost-effective to engage them than start from scratch.
Though this sounds straightforward, one of the biggest challenges for many is running an effective candidate search. Uncovering hidden gems can become an impossible task if you are relying on limited search functionality. In fact, rather than using a candidate relationship management solution, many organizations rely on outdated excels to keep track of candidates. Though market-leading technology comes with a price tag, the benefits quickly justify the spend.
As well as making it easy to rediscover previously engaged talent, a candidate relationship management platform enables you to demonstrate your success. Reporting and analytics tools give you a real understanding of the impact of your recruitment marketing efforts and your pipeline’s health.
