Candidate Relationship Management

Avature built the first CRM for talent acquisition and has become the global market leader for sourcing, recruitment marketing and candidate engagement.

Why Avature CRM

At Avature, we believe that candidate relationship management is not just about feeding candidates into your ATS. A CRM is where meaningful candidate relations are nurtured. This is why Avature is the only comprehensive recruiting CRM that focuses on – not just sourcing – but also attracting and engaging critical talent ahead of business demand.

One of the most important things Avature does for us is reporting - we can now understand the value of each different sourcing channel. As a high volume sourcing model, we have lots of vendor partnerships and it's very important for us to know real-time how those leads are impacting our business, how those candidates are moving through our workflow steps, and what candidates are reaching the contract phase, and even beyond that.

Jacob Dahlquist
Supervisor Field Recruiting Operations, Bankers Life

Highly Configurable Product

Unlike most CRM tools, Avature gives you full control. Whether it is designing workflows and data models or configuring your database to support your unique business requirements – with Avature you can optimize over time to meet your changing needs.

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Harvest From Dozens of Job Boards & the Open Web

Using Avature’s robust WebSources interface, you can simultaneously search across dozens sites from one place and massively import leads – this is vital for high-volume sourcing and to reach hard-to-find talent.

Import Candidates on the Fly

Avature has multiple ways of quickly adding candidates sourced from websites or resumes received via email to your pipelines. This includes a browser-based import extension and easy drag-and-drop options. All import tools parse profiles against your data model automatically.

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Leverage Advanced Recruitment Marketing Tools to Attract Top Candidates

Customizable Landing Pages & Microsites

Highly configurable and mobile-optimized, Avature landing pages and microsites allow you to promote your employer brand and deliver targeted content for all your recruitment initiatives – such as veterans, internships and executives.

Email Marketing

Avature lets you build, share, reuse and manage a library of fully branded and customizable email templates. Combine Avature’s powerful audience segmentation and A/B testing as well as open, click-through, bounce and unsubscribe rates allow you to fully understand what kind of messaging works best for each of your candidate segments.

Social Reach

With Avature CRM you can boost the exposure of your campaigns by posting your landing pages and job openings on social media, including Facebook, Twitter and LinkedIn, or even embedding your sites in your company’s Facebook page. You can then keep track of visits and registration coming from each of your postings through built-in campaign analytics.

From Black Hole to Diamond Mine with Robust Search

You need the power to quickly find candidates when you need them. For this, Avature delivers an index-based, Google-like search experience that is fast even when your database has millions of resumes. Avature searching capabilities support Boolean operators, zip/postal code radius, and advanced filters with search results that show matching keywords in context, and “did you mean?” auto-correction.  The Semantic Search function uses artificial intelligence to help you ensure that no candidate slips through the net.

Get More From Your Database

Engagement Workflows that Build Relationships

Nurture candidates with short, mid and long-term engagement strategies to grow your relationships with them until the time is right. Avature workflows can include condition-based actions that ensure that automatic communications remain personalized and relevant over time.

The Right Tools for Actionable Competitive Intelligence

Avature allows you to generate and maintain worldwide market intelligence that is critical to your company’s strategic growth objectives. You can use company records and organizational charts to map key information about competitors, such as team structures and hierarchies, expansion plans, acquisitions, and divestments, as well as their strengths and weaknesses.

Dashboards & Reports for Real-Time Collaboration

Slice and dice talent pools based on a combination of landing page metrics, email campaign metrics, portal analytics, and social media postings for a real understanding of your recruitment marketing impact and your pipeline’s health. Reports may be combined to create dashboards that can be displayed in any portal or within the application to deliver relevant, actionable information for each role.

Painless Integrations

Use vendors from the Avature Partner Network of certified vendors or bring your own. With Avature robust REST API, multiple vendors can be integrated, including applicant tracking systems, job boards and aggregators, SMS providers and video interview systems.

Build Your Ideal Tech Stack

Mirror the Face-to-Face Experience with Avature Video Interviews

Incorporate live and on-demand interviews as part of your recruiting process. Fully integrated into your Avature platform, it means that your recruiting team can review videos within the database, making it easier to compare and identify top candidates. It creates a smoother and more natural candidate experience as they won’t be redirected to another portal or site.