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A landing page where users can find jobs by searching, receiving recommendations or exploring categories.

Why Avature CRM?

Candidate relationship management allows the best recruiting organizations to stand out and tell their brand story while nurturing high-value talent.

Avature CRM provides both sourcing and advanced online marketing in a single solution, making it easy to find and engage critical talent ahead of business demand and at scale.

The automation within Avature and the power to auto-populate fields and create actions that will generate automated workflows for candidates, hiring managers, and anyone using the tool, have been the most eye-opening pieces of the Avature offering. We’ve saved hours of typically manual processes, and those hours have translated into money savings as well.”

Gina Drew - Sr. IT Manager, Xerox

A dashboard displaying different metrics from an event marketing campaign called "Women in STEM."

Marketing Automation at Your Fingertips

With Avature CRM, you can easily activate a multichannel approach to promote your employment brand, driving registrations and applications. Smart automation allows you to quickly design and build campaigns that resonate with your target audience, allowing you to measure their impact in real time and optimize to maximize impact. When operating globally, Avature CRM offers the opportunity to approach recruitment market-by-market.

The WebSources feature, showing how Avature's semantic search tool offers relevant suggestions as the user types keywords.

Source From Hundreds of Job Boards and the Open Web

Using Avature’s robust WebSources interface, you can simultaneously generate and import leads from dozens of sites and automatically place them in communication workflows. Users can schedule periodic searches, ensuring that you identify and engage critical talent as soon as their resumes are posted online.

Import Candidates on the Fly

Quickly add candidates sourced from websites or resumes received via email to your pipelines. Avature offers multiple import options, including a browser extension and simple drag-and-drop options. You can also leverage leads from your ATS (such as silver medalists and prior applicants), events, agencies, referrals, alumni or internal mobility programs.

A microsite where users can join a talent community and a mobile device displaying company Twitter posts.

Leverage Advanced Recruitment Marketing Features to Attract Top Candidates

Customizable Landing Pages & Microsites

Highly configurable and mobile-optimized, Avature landing pages and microsites allow you to promote your employer brand and deliver targeted content for all your recruitment initiatives – such as veteran, internship and executive programs.

Email Marketing

Avature lets you build, share, reuse, and manage a fully branded and customizable email template library. Combining Avature’s powerful audience segmentation and A/B testing with open, click-through, bounce and unsubscribe rates lets you fully understand what messaging works best for each candidate segment.

Social Reach

With Avature CRM, you can boost the exposure of your campaigns by posting your landing pages and job openings on social media, including Facebook, Twitter and LinkedIn, or even embedding your sites in your company’s Facebook page. Built-in campaign analytics will track visits and registrations originating from each of your posts.

Avature's advanced search feature, displaying semantic suggestions as the user types keywords and showing candidate results.

From Black Hole to Diamond Mine with AI-Driven Search

You can’t underestimate the impact of finding qualified candidates quickly. Leverage powerful AI algorithms to take your sourcing to the next level. Powerful matching capabilities can automatically recommend qualified candidates or uncover hidden gems by searching your database using similarities within your top talent.

Semantic search enables your recruiters to search more intuitively and keep up with new job titles and industry-specific jargon.

A custom, auto-generated email that demonstrates how Avature's workflow capabilities can create engaging recruitment processes.

Engagement Workflows that Build Relationships

Nurture candidates with short-, mid- and long-term engagement strategies to grow your relationships until the time is right. Avature workflows can include condition-based actions, ensuring automatic communications remain personalized and relevant.

Two of Avature's diversity features: a dashboard with different graphs and metrics about inclusion, and a mobile career site for women in technology.

Inclusive Hiring Starts with Inclusive Sourcing

Use Avature to integrate your diversity and inclusion programs into your TA vision. Our highly configurable CRM allows you to chart your business’ unique D&I journey and address specific challenges.

Our federated multi-site search tools allow you to source more leads from underrepresented groups on diversity-specific job boards. Showcase your existing workplace diversity through interactive career sites and content-rich audience-specific landing pages. Eliminate unconscious bias during screening by configuring hiring manager portals to hide personal information.

Leverage our advanced reporting capabilities to keep track of your D&I initiatives. Identify successful programs and opportunities for improvement and share progress with relevant stakeholders through dedicated diversity dashboards.

The Right Tools for Actionable Competitive Intelligence

Avature allows you to generate and maintain worldwide market intelligence critical to your business’ strategic growth objectives. You can use company records and organizational charts to map essential information about your talent competitors, such as team structures and hierarchies, expansion plans, acquisitions and divestments, as well as their strengths and weaknesses.

A dashboard displaying employer branding metrics such as an NPS score, an awareness map and engagement channels.

Dashboards & Reports for Real-Time Collaboration

Slice and dice talent pools based on a combination of landing page metrics, email campaign metrics, portal analytics and social media postings for an accurate understanding of your recruitment marketing impact and your pipeline’s health. Combine reports to create dashboards that can be displayed in any portal, mobile device or within the application to deliver relevant, actionable information for each role.

Painless Integrations

Use vendors from the Avature Partner Network of certified vendors, or bring your own. With Avature’s robust REST API, multiple vendors can be integrated, including applicant tracking systems, job boards and aggregators, SMS providers and video interview systems.

Mirror the Face-to-Face Experience with Avature Video Interviews

Incorporate live and on-demand interviews as part of your recruiting process. Fully integrated into your Avature platform, your recruiting team can review videos within the database, making it easier to compare and identify top candidates. It creates a smoother and more natural candidate experience without redirecting them to another portal or site.

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Boost your Recruiting Power with Avature

Applicant Tracking System

Avature ATS provides a comprehensive toolset to deliver innovative, digitally powered and fully bespoke recruiting services to the enterprise.

Campus Recruiting

Connect and engage with students throughout their educational journey with Avature Campus Recruiting.

Contingent Workforce Management

The direct sourcing solution that leverages your brand to fill assignments faster and lower overheads.