Candidate Relationship Management

Avature built the first CRM for talent acquisition and has become the global market leader for sourcing, recruitment marketing and candidate engagement.

Why Avature CRM?

At Avature, we believe that candidate relationship management allows the best-recruiting organizations to tell their brand story and differentiate themselves.

A CRM is where meaningful candidate relations are nurtured, and high-value talent is won over. With both sourcing and advanced online marketing in a single solution, finding and engaging critical talent ahead of business demand can be done easily and at scale.

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One of the most important things Avature does for us is reporting - we can now understand the value of each different sourcing channel. As a high volume sourcing model, we have lots of vendor partnerships and it's very important for us to know real-time how those leads are impacting our business, how those candidates are moving through our workflow steps, and what candidates are reaching the contract phase, and even beyond that.

Jacob Dahlquist
Supervisor Field Recruiting Operations, Bankers Life

Marketing Automation at Your Fingertips

With Avature CRM, you can easily activate a multichannel approach to promote your employment brand and drive registrations and applications. Quickly design and build campaigns that resonate with your target audience and let smart automation take care of the rest. Measure their impact in real-time and optimize to maximize impact. And if you’re operating on a global scale, Avature CRM allows you to craft a market-by-market approach to recruitment marketing.

Harvest From Dozens of Job Boards & the Open Web

Using Avature’s robust WebSources interface, you can simultaneously search across dozens sites from one place and massively import leads – automatically placing them in communication workflows. Users can schedule these searches to run periodically, ensuring that you identify and engage critical talent as soon as they post their resumes online.

Import Candidates on the Fly

Avature has multiple ways of quickly adding candidates sourced from websites or resumes received via email to your pipelines. This includes a browser extension and easy drag-and-drop options. You can also leverage leads from your ATS system, (such as silver medalists and prior applicants), events, agencies, referrals, alumni or internal mobility programs.

Leverage Advanced Recruitment Marketing Features to Attract Top Candidates

Customizable Landing Pages & Microsites

Highly configurable and mobile-optimized, Avature landing pages and microsites allow you to promote your employer brand and deliver targeted content for all your recruitment initiatives – such as veterans, internships and executives.

Email Marketing

Avature lets you build, share, reuse and manage a library of fully branded and customizable email templates. Combining Avature’s powerful audience segmentation and A/B testing with open, click-through, bounce and unsubscribe rates allows you to fully understand what kind of messaging works best for each of your candidate segments.

Social Reach

With Avature CRM you can boost the exposure of your campaigns by posting your landing pages and job openings on social media, including Facebook, Twitter and LinkedIn, or even embedding your sites in your company’s Facebook page. You can then keep track of visits and registration coming from each of your postings through built-in campaign analytics.

From Black Hole to Diamond Mine with AI-Driven Search

You need the power to quickly find candidates when you need them. Leverage powerful AI algorithms to take your sourcing to the next level. Powerful matching capabilities automatically recommend qualified candidates or, alternatively, can search your database using similarities in your top talent to find hidden gems.

Semantic search enables your recruiters and sourcers to search more intuitively and keep up with new job titles and industry-specific jargon in a time of an ever-evolving professional lexicon.

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Engagement Workflows that Build Relationships

Nurture candidates with short, mid and long-term engagement strategies to grow your relationships with them until the time is right. Avature workflows can include condition-based actions that ensure that automatic communications remain personalized and relevant over time.

Inclusive Hiring Starts with Inclusive Sourcing

Integrate your diversity and inclusion programs into your TA vision with Avature. Our highly configurable CRM allows you to chart your business’ unique D&I journey and address your specific challenges.

Use our federated multi-site search tools to source more leads from underrepresented groups on diversity-specific job boards. Showcase your existing workplace diversity through interactive career sites and content-rich audience-specific landing pages. Eliminate unconscious bias during screening by configuring hiring manager portals to hide personal information.

Leverage our advanced reporting capabilities to keep track of your D&I initiatives. Identify successful programs and opportunities for improvement and share progress with relevant stakeholders through dedicated diversity dashboards.

The Right Tools for Actionable Competitive Intelligence

Avature allows you to generate and maintain worldwide market intelligence that is critical to your company’s strategic growth objectives. You can use company records and organizational charts to map key information about your talent competitors, such as team structures and hierarchies, expansion plans, acquisitions, and divestments, as well as their strengths and weaknesses.

Dashboards & Reports for Real-Time Collaboration

Slice and dice talent pools based on a combination of landing page metrics, email campaign metrics, portal analytics, and social media postings for a real understanding of your recruitment marketing impact and your pipeline’s health. Reports may be combined to create dashboards that can be displayed in any portal and mobile device or within the application to deliver relevant, actionable information for each role.

Painless Integrations

Use vendors from the Avature Partner Network of certified vendors or bring your own. With Avature robust REST API, multiple vendors can be integrated, including applicant tracking systems, job boards and aggregators, SMS providers and video interview systems.

Mirror the Face-to-Face Experience with Avature Video Interviews

Incorporate live and on-demand interviews as part of your recruiting process. Fully integrated into your Avature platform, it means that your recruiting team can review videos within the database, making it easier to compare and identify top candidates. It creates a smoother and more natural candidate experience as they won’t be redirected to another portal or site.

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Boost your Recruiting Power with Avature