Why Avature CRM

At Avature, we believe that CRM is not just about sourcing or feeding candidates into your ATS. A CRM is where meaningful relationships with your future employees are nurtured. This is why Avature is the only comprehensive recruiting CRM that focuses not only on sourcing but also on the other two vital pillars of candidate relationship management: attracting and engaging critical talent ahead of business demand.

One of the most important things Avature does for us is reporting - we can now understand the value of each different sourcing channel. As a high volume sourcing model, we have lots of vendor partnerships and its very important for us to know real-time how those leads are impacting our business, how those candidates are moving through our workflow steps, and what candidates are reaching the contract phase, and even beyond that.

Jacob Dahlquist
Supervisor Field Recruiting Operations, Bankers Life

Highly Configurable Product

Unlike most CRM tools, Avature gives you full control over the design of your workflows and data model. Avature can be configured to support your unique business processes based on region, job types, or departments and can be optimized over time to meet your changing needs.

Harvest Hundreds of Job Boards & the Open Web

By using Avature CRM advanced search string library and robust WebSources interface, you can simultaneously search across several sites from one place and massively import leads to the platform – this is vital for high-volume sourcing.

Import Candidates on the Fly

If you choose to source candidates directly from websites or if you receive resumes via email, Avature has multiple ways of quickly adding them to your pipelines, including a browser-based import button and a tool that automatically parses resumes forwarded to the system via email.

Leverage Advanced Recruitment Marketing Tools to Attract Top Candidates

Customizable Landing Pages & Microsites

Highly configurable and mobile optimized, our landing pages and microsites fully support your employer brand and let you manage targeted content for your various recruiting initiatives – such as veterans, internships, and executives.

Email Marketing

Avature lets you build, share, reuse, and manage a library of fully branded and customizable email templates. They can be combined with fine-tuned segmentation for highly relevant campaigns that keep your candidates engaged until the time is right for you and them. Leverage Avature A/B testing capabilities as well as opened, clicked-through, bounced, and unsubscribed rates to fully understand what kind of messaging works best for each of your segments.

Social Reach

With Avature CRM you can boost the exposure of your campaigns by posting your landing pages and job openings on social media, including Facebook, Twitter and LinkedIn, or even embedding your sites in your company’s Facebook page. You can then keep track of visits and registration coming from each of your postings through built-in campaign analytics.

Develop Qualified Talent Pools for Refined Pipelining

With Avature CRM, you can build multiple talent pools that can be filled on the go by your recruiters or automatically based on pre-defined criteria. This way, candidates you get from landing page traffic, sourcing activity, or social media campaigns can be segmented and ready for a targeted engagement experience.

From Black Hole to Diamond Mine with Robust Search

You need the power to quickly find candidates when you need them. For this, Avature delivers an index-based, Google-like search experience that is fast even when your database has millions of resumes. Avature searching capabilities support Boolean operators, zip/postal code radius, and advanced filters with search results that show matching keywords in context, and “did you mean?” auto-correction.

Engagement Workflows that Build Relationships

Nurture candidates with short, mid and long-term engagement strategies to grow your relationships with them until the time is right. Avature workflows can include condition-based actions that ensure that automatic communications remain personalized and relevant.

The Right Tools for Actionable Competitive Intelligence

Avature allows you to generate and maintain worldwide market intelligence that is critical to your company’s strategic growth objectives. You can use company records and organizational charts to map key information about competitors, such as team structures and hierarchies, expansion plans, acquisitions, and divestments, as well as their strengths and weaknesses.

Dashboards & Reports for Real-Time Collaboration

Slice and dice talent pools based on a combination of landing page metrics, response rates from email campaigns, and tags from interactive ads for a real understanding of your recruitment marketing impact and your pipeline’s health. Reports may be combined to create dashboards that can be displayed in any portal or within the application to deliver relevant, actionable information based on user roles.

Painless Integrations

Use vendors from Avature Partner Network of certified vendors or bring your own. With Avature robust REST API, multiple vendors can be integrated quickly and easily, including applicant tracking systems, job boards and aggregators, SMS providers and video interview systems.