A post-and-pray sourcing approach is no longer good enough. In a world where the majority of candidates are passive, you need a combination of proactive, outbound sourcing strategies (“push marketing”) and a strong employer brand (“pull marketing”) to cut through the noise, reach top talent and ensure candidate engagement.
While your strategy will depend on your internal resource model, if recruiting teams want to truly excel at seeking out and engaging candidates ahead of demand and tapping into otherwise inaccessible talent pools, they need to define target groups and get creative, borrowing push and pull techniques that have traditionally been used in marketing campaigns.
As well as our strategic sourcing best practices below – including tips for engaging passive candidates – our e-book is full of inspiration for how you can identify talent ahead of business demand.