We are continuously bombarded with messages as we go about our daily lives, so cutting through the noise is the biggest challenge for TA teams, particularly when it comes to passive candidates that aren’t even looking for their next opportunity. Once you’ve defined your candidate personas (See Best Practices to Create Candidate Personas), consider their preferred channels and leverage them to engage with talent in a more relevant way.
In times of overflowing email inboxes, SMS still enjoys almost 100 percent open and read rates. In fact, 95 percent of texts will be read within the first three minutes, and users respond on average in just 90 seconds. So think about which sourcing channels are best to communicate with your candidates, including incorporating SMS where appropriate.