Net promoter score (NPS) is a marketing metric that measures the popularity of a brand and, ultimately, whether consumers would recommend it to a friend. More and more companies are applying it to their recruiting processes to measure the candidate experience as understanding how candidates perceive your employer brand is a powerful insight that all stakeholders can benefit from.
Candidates are asked to complete a survey at certain moments during the recruiting process and the team subsequently receives a score on a scale from minus 10 to 10 ( -/+100) that signifies whether or not an individual would recommend your company to a friend based on their candidate journey. This is called the candidate net promoter score and means that your talent acquisition teams can quantify both hard and soft data.
Knowing this score is imperative in the quest to continually improve the candidate experience and show shareholders that you’re hitting the mark as an employer of choice.