Analyze, Iterate and Document Your Candidate Persona Maps

After collecting data through interviews with key stakeholders, it’s time to analyze it and identify trends. This will help you to successfully define a candidate persona map for each pipeline or role. For example, you might discover that all successful technical hires attended a select list of universities. This is a trend you would then include for all relevant technical candidate profiles.

Pull together the answers from your initial interviews and employee persona questions, as well as the trends you identified, to create a 360-degree view of your ideal candidate. All of this information should provide you with a detailed persona map. Establish a candidate persona template to follow so you and your team are consistent when it comes to carving out your ideal profiles. Then for each role, eliminate any non-essential qualities, determine five to ten criteria needed and put them down on paper.

Having a documented candidate persona strategy leads to more informed recruiting day-to-day. It can also help improve numerous processes, including employer branding, sourcing passive candidates, creating and placing job descriptions, and improving time-to-hire and employee turnover rates.

Candidate personas can also serve as a guide for junior recruiters to know who to really focus on. Once your candidate profile examples have been developed and committed to paper, share them with your talent acquisition team so everyone is on the same page.

We like to use Avature to really build a talent profile for the individuals that we’re engaging with. It allows our recruiters to really get to know who that person is on a personal basis and maintain that relationship and knowledge.

Robert Lowrey Senior Recruiter

Avature Advantage

  • Leverage Avature’s reporting capabilities to look for similarities in your successful hires, like sources or channels, and identify trends.
  • Use the Avature Find Similar feature to find candidates in your database that are similar to a sub-group of people (e.g. top performers for your Software Developer role).
  • Use Avature Forms to add candidate persona descriptions to a pipeline record that is related to an open role.

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Industry Leaders in Action

Don’t just take our word for it! Discover how this market leader is leveraging Avature to document candidate persona maps and focus their recruiting efforts.

Infineon designed hypothetical candidate profiles to help better understand the needs and preferences of the target group. It also helped them to develop a deeper appreciation of how to communicate with them.

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