Humans, by nature, love stories. And when it comes to engaging hard-to-reach talent there’s no better way than by giving them a sneak peek into what it’s really like to work for your organization by sharing real employee stories. Rather than just sharing job alerts and company news, ignite the interest of potential future employees by sharing content that demonstrates your company culture in action, interviews with colleagues, the things to do and places to go around your office location or invite them to an event – all of which you can do with the right career marketplace.
Video is the most powerful channel to bring this to life (and it doesn’t have to be a professional production, sometimes low-tech videos are much more authentic and powerful), and “A day in the life of…” blogs and other formats are also great options. Boost engagement by creating talking points. For example, leveraging polls and surveys on social media. Go back to your candidate personas and consider what motivates the audience you’re trying to target, then get creative by delivering content that taps into those drivers.
The Great Resignation has brought on a new wave of candidates that are more empowered than ever to talk about topics such as diversity and inclusion, so that is something that they expect any potential employer to be open about on their career site.
