Tap into the Power of Employer Branding Storytelling

Humans, by nature, love stories. And when it comes to engaging hard-to-reach talent there’s no better way than by giving them a sneak peek into what it’s really like to work for your organization by sharing real employee stories. Rather than just sharing job alerts and company news, ignite the interest of potential future employees by sharing content that demonstrates your company culture in action, interviews with colleagues, the things to do and places to go around your office location or invite them to an event.

Video is the most powerful channel to bring this to life (and it doesn’t have to be a professional production, sometimes low-tech videos are much more authentic and powerful), and “A day in the life of…” blogs and other formats are also great options. Boost engagement by creating talking points. For example, leveraging polls and surveys on social media. Go back to your candidate personas and consider what motivates the audience you’re trying to target, then get creative by delivering content that taps into those drivers.

Quality content is key, making sure we are capturing the true work culture and finding new ways to engage with the audience. Local content beats global content. We will continue with that effort.

Dalhia Rodriguez Employer Brand and Social Media Lead

Avature Advantage

  • Share content via Avature email templates, that can be fully branded and personalized for specific audiences thanks to variables and variants.
  • With Avature you can build fully branded career sites, landing pages and microsites with ease and showcase your powerful culture content, including multimedia, such as videos and images, on any page.

Client Resources

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Industry Leaders in Action

Check out how these industry giants are building their positioning with the power of employer branding storytelling to attract and engage hard-to-reach talent.

2xbrand index score

ABB doubled its LinkedIn Talent Brand Index by launching a branded talent portal to grow its talent pool. Its strategy included segmentation, customized email templates and more social media presence.

2.6Mpeople reached in two months

An organic social media campaign designed to increase the visibility of the Dell brand in Latin America reached 2.6 million people in two months, which results in 112 new candidates in its Avature CRM.

Build a Compelling Narrative with the Help of Avature Technology!

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