Measure Your Candidate Experience With a Survey
Seventy-five percent of candidates say that they have never, or rarely ever, been asked for feedback on the hiring process after they applied. Measuring the candidate experience you’re delivering and having tight feedback loops is imperative to the continuous improvement of the recruitment process. Design a candidate experience feedback questionnaire you can use to analyze your Net Promoter Score (NPS) over time.
While you must be mindful of survey fatigue, the information you receive from candidates should have a material impact on processes moving forward. Take the time to figure out what are the best candidate experience survey questions for your organization and even specific segments and talent pipelines. Timing is crucial: wait a few weeks before asking an applicant to fill out a candidate survey. For those who have been rejected, their immediate emotional response will have calmed down by then, making the feedback more objective.
The candidate experience has definitely really improved since we’ve implemented Avature. We’ve been able to configure different surveys that go out depending on the disposition reasons so that if we didn’t move forward with someone, we can send them a candidate experience survey.
Tayler Berry Talent Acquisitions Systems Analyst
- Use Avature forms to build your candidate experience survey and automate the feedback process by scheduling a completion request as part of your workflow.
- You can invite candidates to complete the web form via email or SMS.
- Leverage the Avature custom report builder or an Avature specialist to build the NPS report for you.
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SMS and messaging to recruit are an underutilized weapon in the war on talent and can help you stand out and engage potential candidates.
Candidate Feedback Form Guidelines
Designing a bulletproof, all-encompassing candidate experience survey can be a daunting task when considering all the possible topics and variables, but it is a key component in candidate relationship management.
Industry Leaders in Action
Discover how industry leaders are measuring the candidate experience to improve their recruiting operations and the impact it can have.
40 pointincrease in NPS
A UK media company increased candidate NPS by 40 points in just six months by redesigning the candidate experience with Avature. This included giving applicants the ability to give recruiters real-time feedback.
As a measure to constantly improve the interviewing process, L’Oréal USA gives the option for candidates to provide feedback about their application experience.