Build a career site that include microsites or landing pages that showcase company culture, values and benefits, as well as job opportunities. This will help position your company as an employer of choice that attracts candidates even in the Great Resignation. Now, more than ever before, candidates investigate your organization before they apply for a role or respond to your messages. So you should give them an authentic look behind the scenes and show what your company does in terms of DEI and other topics that are important to them. It goes without saying in this day and age, your site should be mobile-optimized.
- Create an AI-powered career marketplace and personalize candidate experience based on individual profiles and interests.
- Ask your employees to upload pictures and content to your social media channels. You can then display a feed of your #careers account to your portal or microsite.
- Think about displaying a 360-degree tour through your office for on-site and hybrid positions.
- Make sure your job ads are impressive. Studies show that pages with a clear job description and a short video of the hiring manager talking about the role yield the best conversion.
- Localize content for different markets to ensure that your employee value proposition resonates with potential candidates no matter where they are.
