Flaunt Your Employer Value Proposition on Your Career Site

Build a career site that include microsites or landing pages that showcase company culture, values and benefits, as well as job opportunities. This will help position your company as an employer of choice that attracts even passive candidates. Candidates investigate your organization before they apply for a role or respond to your messages. So you should give them an authentic look behind the scenes. It goes without saying in this day and age, but your site should be mobile-optimized.

  • Leverage career site optimization (CSO) to personalize user experience depending on individual candidate profiles and interests.
  • Ask your employees to upload pictures and content to your social media channels. You can then display a feed of your #careers account to your portal or microsite.
  • Think about displaying a 360-degree tour through your office.
  • Make sure your job ads are impressive. Studies show that pages with a clear job description and a short video of the hiring manager talking about the role yield the best conversion.
  • Localize content for different markets to ensure that your employer value proposition resonates with potential candidates no matter where they are.

Job description ads yield a 500 percent increase in click-throughs, 50 percent more applications and a significant improvement in appropriately qualified candidates applying by including this type of videos.

Quality content is key, making sure we are capturing the true work culture and finding new ways to engage with the audience. Local content beats global content. We will continue with that effort.

Dalhia Rodriguez Employer Brand and Social Media Lead

Avature Advantage

  • With Avature you can leverage fully branded career sites and content-rich microsites that include multimedia, such as videos, on any page.
  • All Avature portals are prepared with multiple elements to maximize their SEO authority which means people can easily find you organically.
  • The Avature Landing Page Builder allows you to build event registration and talent community pages on the fly without any developer skills required.
  • With Avature, the end-to-end process from career site to application can be mobile optimized.

Client Resources

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Industry Leaders in Action

Don’t just take our word for it! Discover how some of the world’s leading companies are leveraging Avature career sites to capture the attention of the best talent in the market.

Nike created a custom site that included multimedia to showcase diversity and inclusion to reach diverse candidates. Progress against diversity objectives was measured with Avature reporting tools.

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KPMG’s Avature-powered career site won Talent Board’s North American Candidate Experience (CandE) Award four years in a row. Check it out!

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IKEA leveraged Avature to create a career site that is available in over 30 languages, ensuring their content hits the mark across regions. Take a look!

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Optimize Your Career Site With Avature

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