Improving Engagement to Create a Good Candidate Experience
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You’ve filled your talent pipeline with quality talent that you’ve actively sourced or who have signed up to your talent community, but what to do now? Ghosting candidates is more harmful than not having a talent community in the first place. While you may not have time to contact each candidate individually, it’s fundamental to set up a structured engagement schedule and to leverage personalized automation to create a positive candidate experience. But is candidate engagement and the candidate experience the same thing?
Candidate engagement is all your touchpoints across the hiring process and candidate journey. Every time top talent interacts with your organization as an employer, whether it’s job descriptions on your career site, an interview with a hiring manager, their job offer, or being asked to complete a candidate feedback form. Your team has agency over candidate engagement and can ensure that they are creating a great and efficient candidate experience.
The candidate experience is what actually happens and its impact on how the candidate then feels towards your recruiting process, organization and employer brand.
Discover our best practices below to improve candidate engagement – including for hard-to-reach talent – to transform the candidate experience in recruitment.
Optimize Candidate Engagement to Elevate the Candidate Experience!
Explore our best practices to optimize candidate engagement and build a positive candidate experience.
Industry Leaders in Action
See it for yourself! Check out the impressive results achieved by these industry leaders by creating a positive candidate experience.
The percentage of qualified applicants that applied to Philips rose by 29 percent in a single quarter after it gamified pre-screening and hyper-personalized engagement.
83%Open rate achieved
A Fortune 500 company achieved an 83 percent open and 51 percent click-through rate by letting candidates choose communication frequency and having updates that take no more than one minute to complete.
Pandora created an end-to-end engagement campaign to promote an event they hosted to recruit hard-to-find technical talent in Atlanta that outperformed expectations.