Events are one of the most compelling ways to communicate your employer value proposition to potential candidates. No matter who the audience is, getting a chance to meet face-to-face or via an online event is a unique opportunity for engagement. You have their undivided attention so make it count.
By focusing on inclusion and growth – rather than on filling roles – a diversity event can represent the opportune moment to attract the minority groups that you want to hire. Think about organizing an in-house or virtual event, or sponsoring or hosting an external community event aimed at addressing the challenges and opportunities of specific groups.
As part of a broader diversity recruiting strategy, this is a soft approach that shows diverse talent that you are invested in them and want them to join your organization. Make sure that you follow up in a meaningful way after the event. Think about sharing thought leadership articles, corporate news related to your diversity and inclusion efforts, or spotlight interviews with colleagues.