Leverage Diversity Events to Engage Minority Groups

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Events are one of the most compelling ways to communicate your employer value proposition to potential candidates. No matter who the audience is, getting a chance to meet face-to-face or via an online event is a unique opportunity for engagement. You have their undivided attention so make it count.

By focusing on inclusion and growth – rather than on filling roles – a diversity event can represent the opportune moment to attract the minority groups that you want to hire. Think about organizing an in-house or virtual event, or sponsoring or hosting an external community event aimed at addressing the challenges and opportunities of specific groups.

As part of a broader diversity recruiting strategy, this is a soft approach that shows diverse talent that you are invested in them and want them to join your organization. Make sure that you follow up in a meaningful way after the event. Think about sharing thought leadership articles, corporate news related to your diversity and inclusion efforts, or spotlight interviews with colleagues.

Avature Advantage

  • You can create branded sign-up pages for people to pre-register for events or to sign-up onsite so you can stay in touch afterwards.
  • Take advantage of Avature CRM functionality when you’re on the go with our powerful Events Management Solution and mobile app that empowers you to maximize lead generation and ROI at events.

Become a Beacon for Minority Groups Through Diversity Events

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