Fifty percent of global candidates expect applying for jobs to be as easy as buying products and services online and 61 percent of job seekers quit in the middle of an online application, which means providing low-friction registration and application methods on landing pages is key.
Think about the Easy Apply button on LinkedIn or shopping on Amazon for inspiration and capture information from the social media profile of their choice. According to some research, passive candidates are a better source of hire than active applicants. But they won’t necessarily have their CV up-to-date and at hand so don’t make the CV a requirement to avoid putting them off.
Candidates want an idea of how long the application will take to complete so be transparent. You could include a progress indicator that shows what percentage of the application has been completed, or advise how long an application will approximately take at the beginning of the process. The ability to save an ongoing application as a draft and complete it at a later date can also help to provide a great candidate experience.
Consider implementing a chatbot to help candidates find jobs more easily and respond to questions around the application process.
