Leverage the Ripple Effect of Employee Brand Ambassadors

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You should already be using a variety of social media channels to showcase your employer brand and drive registrations to your talent community. Take this approach to the next level by encouraging your own employees to share company-related content. Candidates trust the company’s employees three times more than the company to provide credible information on what it’s like to work there, so engagement should soar.

It goes without saying that this should be optional. Engaged colleagues are likely to be keen employee brand ambassadors anyway, but you can encourage uptake of ambassador programs through gamification. Think about social recognition in the form of leaderboards or prizes that celebrate the efforts of employees.

Employee referral programs are also famously efficient for sourcing reliable candidates that would fit well in your organization. Make use of your employees’ connections to source otherwise potentially inaccessible candidates. Eighty-two percent of employers rated employee referrals above all other sources for generating the best return on investment.

Transparency is key to engagement, so try and keep your employees in the loop regarding the status of their referral. This can be done easily through a dedicated portal. You could also leverage automated emails that send updates as candidates move through the referrals process.

We realized the importance of empowering our employees and telling them that they have the right to communicate about L’Oréal on social media. Basically, we’re trying to educate them on how to become responsible social media creators, but not telling them what to say. That onus is on them.

Ana Duque Digital Content and Engagement Manager

Avature Advantage

  • With Avature you can post jobs or links to talent communities on social media, such as Twitter, Facebook or LinkedIn. You can even automatically schedule Twitter campaigns, taking away the administrative burden of posting on a regular basis.
  • Create custom links that contain unique tracking metrics to measure the success of specific campaigns. Access to this data lets you analyze which are the most powerful sourcing channels for your organization.
  • You can create custom links for employee brand ambassadors to track the impact of your program. With Avature dashboards you can visualize this data and add the gamification element to drive engagement.
  • With Avature Refer you can encourage employees to recommend connections for open positions and your talent community.

Industry Leaders in Action

Don’t just take our word for it! Discover how some of the world’s leading companies are benefiting from the impact of powerful employee brand ambassadors.

Realizing the importance and potential of employee brand ambassadors, L’Oréal activated a program to educate employees to become responsible social media creators.

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In addition to finding really high-quality candidates through their Employer Referral Program, Siemens strengthened their employer brand by leveraging every employee to help them recruit.

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