Incorporate SMS for Recruitment to Boost Response Rates
Over 95 percent of text messages are read whereas the same is true for less than a third of emails. With this in mind, you might want to consider asking for feedback via SMS to drive completion. Bringing another channel into the mix can also help combat survey fatigue.
With the right solution in place, you can keep track of how your SMS campaigns are performing over time, analyzing how factors such as time of day affect reply rates, and optimizing activity over time.
But before you start, make sure to align your channels of communication to your personas. SMS is fairly informal and certain audiences might not consider it professional in the context of recruitment, so use it wisely to avoid any negative impact on the candidate experience.
We love the SMS texting feature of Avature. Honestly it’s been a no brainer for us. It’s super simple to send out a quick text message.
Carolyn Bertsch University Relations & Recruiting – Technical Sourcer & Analyst
- With the built-in Avature SMS functionality, powered via your chosen SMS provider, you can send a short link via text to candidates with a link to your feedback survey.
- Alternatively, depending on how you set up your survey, you could leverage the functionality to text questions to candidates who then reply by SMS.
- With the Avature SMS Dashboard you can understand the effectiveness of your team’s SMS communications to engage with candidates. You can view your individual user’s statistics such as number of SMS messages over time as well as aggregate statistics, including total SMS sent, average response time, SMS credit used and geographical distribution.
Your Guide to Messaging and SMS for Recruiting Top Talent
SMS and messaging to recruit are an underutilized weapon in the war on talent and can help you stand out and engage potential candidates.
Key Questions to Ask When Creating a Candidate Persona
What is the key criteria for your candidate? Asking yourself this will help you hone in on the type of person you need to define. Education, years experience, hard skills and location are all rudimentary factors that can help you lay a base.
Tap into the Power of Recruitment Marketing, Part 3
We explore the tools you should be using to engage candidates as part of your recruitment marketing strategy.
This content is exclusively for our existing clients. You will be asked to log in to the Avature Training Campus.
Industry Leaders in Action
Check out how SMS has transformed recruiting operations for these industry leaders!
Viasat sends top candidates they’ve met on campus an SMS to invite them to a follow-up networking event where they can get to know event volunteers and learn more about the company with great success.Find Out More
A US financial services and insurance company reaches out to candidates with an SMS if email has been unsuccessful, keeping the engagement opportunity alive and boosting response rates.