Over 95 percent of text messages are read whereas the same is true for less than a third of emails. With this in mind, you might want to consider asking for feedback via SMS to drive completion. Bringing another channel into the mix can also help combat survey fatigue. But before you start, make sure to align your channels of communication to your personas. SMS is fairly informal and certain audiences might not consider it professional in the context of recruitment, so use it wisely to avoid any negative impact on the candidate experience.
Make sure you include the possibility to choose a preferred method of contact when candidates apply to a job or sign up to your talent community so that those that would be more open to conversion via the different forms of communication are contacted that way.