Recruitment Marketing That Attracts The Best Talent
Recent world events have served as a stark reminder that we are operating in a volatile environment. In the blink of an eye we have moved drastically from a candidate-driven market to one in which unemployment levels across the globe are at an all-time high. In the face of hiring freezes, furloughs and significant uncertainty, you might think that now is the time to put recruitment marketing efforts on the back burner. But you’re wrong!
During a crisis people are looking to brands for solutions, guidance and information and, if you get your message right, now is your opportunity to shine. By playing the long game and successfully positioning yourself as an employer of choice, you’ll be in the strongest position to hire top talent when the time comes around. So, how will you cut through the noise and capture the attention of your ideal candidate?
Discover our recruitment marketing best practices below – including how to showcase your employer brand – to improve candidate engagement.
Optimize Your Recruitment Marketing Approach!
To truly excel at Recruitment Marketing, you must take advantage of a broad set of tools to attract top talent, while providing a positive and consistent candidate experience end-to-end. Discover how to implement best practices and how to leverage technology to create candidate personas and showcase your employer brand:
Industry Leaders in Action
Don’t just take our word for it! Discover how some of the world’s leading companies are leveraging Avature to activate recruitment marketing strategies that drive impressive results.
Using unique tracking URLs and reporting functionality within Avature, Dell has achieved great results through social media. As well as boosting their employer brand, campaigns have garnered many new leads at zero cost.
AT&T showcases its employer brand on an Avature landing page and captures leads with a short registration form. It also highlights industry awards it has won for its candidate experience or for being an admired company.
After introducing targeted and regular email campaigns for their talent pipelines through Avature, Philips achieved email marketing metrics almost twice as high as the industry average.