Using unique tracking URLs and reporting functionality within Avature, Dell has achieved great results through social media. As well as boosting their employer brand, campaigns have garnered many new leads at zero cost.
Recent world events have served as a stark reminder that we are operating in a volatile environment. In the blink of an eye we have moved drastically from a candidate-driven market to one in which unemployment levels across the globe are at an all-time high. In the face of hiring freezes, furloughs and significant uncertainty, you might think that now is the time to put recruitment marketing efforts on the back burner. But this couldn’t be further from the truth.
During a crisis people are looking to brands for solutions, guidance and information and, if you get your message right, now is your opportunity to shine. By playing the long game and successfully positioning yourself as an employer of choice, you’ll be in the strongest position to hire top talent when the time comes around. So, how will you cut through the noise and capture the attention of your ideal candidate?
To truly excel at recruitment marketing, you must take advantage of a broad set of tools to attract top talent, while providing a positive and consistent candidate experience end to end. Discover how to implement best practices – including how to showcase your employer brand – and leverage technology to cut through the noise and foster authentic connections with potential candidates.