Using unique tracking URLs and reporting functionality within Avature, Dell has achieved great results through social media. As well as boosting their employer brand, campaigns have garnered many new leads at zero cost.
Recruitment Marketing That Attracts The Best Talent
Recent world events have served as a stark reminder that we are operating in a volatile environment. In the blink of an eye we have moved drastically from a candidate-driven market to one in which unemployment levels across the globe are at an all-time high. In the face of hiring freezes, furloughs and significant uncertainty, you might think that now is the time to put recruitment marketing efforts on the back burner. But this couldn’t be further from the truth.
During a crisis people are looking to brands for solutions, guidance and information and, if you get your message right, now is your opportunity to shine. By playing the long game and successfully positioning yourself as an employer of choice, you’ll be in the strongest position to hire top talent when the time comes around. So, how will you cut through the noise and capture the attention of your ideal candidate?
To truly excel at recruitment marketing, you must take advantage of a broad set of tools to attract top talent, while providing a positive and consistent candidate experience end to end. Discover how to implement best practices – including how to showcase your employer brand – and leverage technology to cut through the noise and foster authentic connections with potential candidates.
Creating Candidate Personas
You can’t expect your marketing outreach to be impactful if you don’t have a clear idea of who you’re targeting. By creating candidate personas that represent a ‘humanized’ example of the target audience, organizations can better understand audience drivers, tensions and motivations to effectively engage the target. So, how can you identify and define the best candidate profiles for your organization?
Showcasing Your Employer Brand
Seventy-four percent of recruiters say that employer brand has a significant impact on hiring success. But what is employer branding? Essentially, it is the process of bringing your employee value proposition (EVP) to life. It helps candidates understand your company values, showing them what you stand for and what it will be like to be part of your organization. It allows candidates to identify with your brand beyond a job description. So, how can your employer brand strategy help to create authentic connections and be remembered for the right reasons?
Industry Leaders in Action
Don’t just take our word for it! Discover how some of the world’s leading companies are leveraging Avature to activate recruitment marketing strategies that drive impressive results.
AT&T showcases its employer brand on an Avature landing page and captures leads with a short registration form. It also highlights industry awards it has won for its candidate experience or for being an admired company.
After introducing targeted and regular email campaigns for their talent pipelines through Avature, Philips achieved email marketing metrics almost twice as high as the industry average.