Blog & News

5 Ways to Personalize the Candidate Experience With Avature Career Site Tools

Written By
Maud Carette
Sr. Associate Editor

From Amazon to Netflix, personalization has revolutionized the consumer experience and is set to become the norm in HR.

73 percent of job seekers say that finding a job is one of the most stressful things in their life (Career Builder, 2019). To help candidates make their next career move, leading talent acquisition teams have started to use personalization to transform the candidate experience and boost their employer brand. The companies that implement these changes now will stand out to candidates and hire the best talent for the future.

Here are 5 ways that you can leverage personalized career pages to meet your talent goals:

1. Creating a Personalized Hub For Each Candidate

 Candidates can have their very own career page that stores their resume and past applications to your company. Having the information saved makes future applications a lot faster and easier. This can transform the candidate experience by making applicants feel truly valued by your organization as they don’t have to repeat information.

You can now take it one step further by suggesting job recommendations on the career page based on their experience and interests.  Avature technology can scour different bits of data, including jobs that they’ve browsed or applied to in the past and preferences, such as areas of interests and location. For example, if the applicant is an experienced content writer with a Marketing Degree, the system may suggest a marketing manager, senior writer or a marketing insights specialist role for them to check out. Not only will it find other similar opportunities, but by mid-2020, it will also be able to rate how strong this match is.

If candidates don’t create their own landing page, you can still create a personalized experience with Avature. The live search feature will show similar roles that might interest them on-the-spot. By mid-2020, results will also take into account other roles the candidate has searched, geo-location, use a distance calculator and be able to measure zip code radius.

2. Using Your Career Site as a Personalized Marketing Platform

Personalized career sites make it easier for you to make sure that your future talent sees the recruiting marketing that is most relevant to them. Whether raising awareness about graduates’ career journeys or your executive benefits for C-suite candidates,   hyper-targeted content can be the key to convincing your next top talent to choose you over competitors.

With Avature, once candidates log-in and save their information on their careers page, they will be able to see hyper-targeted content and news based on their preferences, including areas of interests and past applications.

3. Going Glocal

As consumers increasingly expect companies to automatically anticipate their needs, global companies need to be careful about the language function on their career site. The average user will only spend 15 seconds on a website, so it’s important that you convince them that you speak their language in that short time.

With Avature, you can develop your career site in as many languages to make sure that your content has the reach you need. The Avature internationalization features means that candidates won’t be redirected to a new page when they select their preferred language. All the translations are made within the same portal helping to create a seamless experience. 

4. Staying Current With Your Employer Brand

No matter how personal you get with candidates, what they really want to know is what it is like to work for your organization. LinkedIn research has found that 75 percent of job seekers evaluate an employer’s brand before they apply for a job. While you cannot control employee reviews, you can and should bring your employer brand to life in a positive but authentic light on your career sites.

In the past, this could have been a slow, backend job, but with the new Avature Content Editor functions that will be live soon, you can easily update employer brand content on-the-fly, including photos and videos, with the click of a button. The flexible design gives you agile control to tell your employer brand story.

5. Reinforcing the Candidate Experience with Analytics

Talent acquisition teams have traditionally spent a lot of time on the phone and sending emails. Personalized career sites create a new communication opportunity to engage top talent in a more dynamic way. Not only to stay visible, but to actually gather valuable data to optimize recruiting processes.

Including a feedback survey on your candidate’s career site is a neat little feature that Avature offers. It can help to make the experience more dynamic. It’s also a great way to make candidates feel that their voice is being heard, whatever the outcome is in the process.

Career Site Personalization Is a No Brainer

Futureproof your talent acquisition processes with easy-to-use career site personalization tools. In addition to improving the candidate experience and aligning with their changing expectations, it will help to grow your employer brand presence and its positioning.