You should already have a career site that enables interested candidates to see job vacancies, apply for open opportunities or register for your talent community. On top of this you should ideally be providing all the personalization of an Amazon shopping experience. Good career pages showcase your employer brand and offer insights into what it’s like to work for your organization. Sixty-seven percent of candidates visit your company website before they apply for a job. So, why not give them what they are looking for?
Information on your values and company culture are extremely important, as well as employee testimonials. You could consider integrating Glassdoor reviews on your corporate career page to give them authentic access to your employees’ opinions. This level of transparency can do wonders for your employer brand!
The best company career pages offer a branded, candidate-friendly experience that inspires job seekers. An important part of this is ensuring that your career page design is mobile-optimized. After all, many job searches start from people’s phones. Including rich media, such as videos can help grab their attention.
Career site personalization is a great way to take your efforts to the next level. Rather than showing generic content to everyone, serve up relevant content and jobs related to their interests, online behavior, such as recent search activity, or current location.
