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The Essentials of an Effective Campus Recruitment Strategy

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With their flexibility, fresh insights and native digital skills, the benefits of hiring students and new graduates are well known.

But to secure that talent segment, you need a campus recruitment strategy that delivers a streamlined, mobile-optimized and high-touch experience.

Global heavyweights Novo Nordisk, Viasat and Pfizer are leveraging Avature Campus Recruiting to bring an effective strategy to life, streamlining promotion, optimizing screening, increasing talent engagement and saving valuable recruiters’ time altogether. Let’s get into how.

Catch Early Talent’s Attention

The registration sites for the campus events you’ll participate in during the season are your candidates’ first stop. This touchpoint is not only an opportunity for you to make a compelling first impression but also your chance to get a glimpse of their skills and interests.

Avature’s CMS tools enable the creation of dynamic, mobile-optimized, and fully branded sites and landing pages for your candidates to register and check out your employer brand proposition.

With the Avature Theme Builder for Landing Pages, your recruitment marketers can design engaging and targeted themes. Through an intuitive UI, your team can quickly bring to life eye-catching landing pages for each event that leverage this theme and update specific details, such as the name and date of the event.

This is exactly what Novo Nordisk is doing. The organization has designed a captivating early-talent attraction strategy composed of a customized career site and branded landing pages.

Through photos, videos and testimonials embedded into mobile-optimized sites, this leading global healthcare company helps students and new graduates envision themselves starting their professional journey at the organization.



Leverage Social Media and Student Ambassadors

Social media is an excellent communication channel to include in your campus recruitment strategy. Luckily, Avature integrates seamlessly with the main social networks, so you can use these channels to share registration sites, updates and valuable content that keep your audience informed and interested.

An organization that successfully adopted the Avature WeChat integration in China to encourage students and new graduates to register on their customized sites is Pfizer. But their engagement plan didn’t end there.

After signing up for the event, the potential attendees became a part of an automated email workflow that included a link to a WeChat podcast. With the innovative content, the campaign achieved an impressive open rate of around 65 percent and helped convert potential attendees into actual attendees.

But despite how powerful social media and customized email communications are, human interactions still count. And since an employee’s voice is three times more credible than the CEO’s, why not get a student already within your ranks to share their experience?

An ambassadors program can drum up excitement prior to the event, help identify top leads and build rapport with them.

Streamline Your On-campus Activities With Flexible Technology

Go Mobile and Make the Most of Your Recruiters’ Time

What happens if you get an influx of attendees who haven’t pre-registered and whose details need to be taken in the moment? Burdening recruiters by having them sign walk-ins up in the middle of an ongoing event would prevent them from focusing on connecting with top talent.

If that weren’t bad enough, attendees might feel neglected, damaging your reputation as an employer right from the start.

With the Avature Campus Recruiting solution, recruiters can activate QR code registration or simply set up self-registration on their mobile devices or tablets. That way, attendees simply need to input their information and interests, which synchronize with the Avature platform in real-time.

Viasat has been leveraging these Avature-driven portals for attendees to register or check in on their own. Thanks to this practical solution, the organization has effectively continued collecting information about the attendees, reduced queue times and allowed recruiters’ to focus on more strategic tasks, like interviewing.

Right after meeting promising candidates onsite, Viasat strikes while the iron is hot by inviting them to a networking event via SMS or emailing them a link to a specific role that matches their interests and location.

To keep Viasat at the forefront of their minds, Avature helps on-site recruiters maintain momentum with the top talent they can’t let slip away.

Screen, Schedule and Interview the Smart Way

Whether you have a pre-event registrants database to screen beforehand or need to assess the attendees on the ground while or soon after they visit your booth, it’s important you identify the most qualified candidates and schedule 1:1 meetings as quickly as possible.

Avature’s native AI can also help optimize the process of identifying relevant talent by resurfacing candidates based on specific criteria. As a result, even if recruiters don’t have time to review all the attendees’ profiles and interview them onsite, they can still search for those who might fit the requirements and contact them after the event.

As well as portal and AI-driven screening, Avature also supports gamification. Including a game or quiz will spare candidates from the dull, field-filling activities they’re so used to.

By associating a score with each possible response, these knock-out questions provide recruiters with critical information about the candidates almost immediately, helping them identify top performers quickly.

As regards scheduling, Novo Nordisk and Viasat have turned to Avature’s interview scheduling portals to minimize the back-and-forth between recruiters and candidates.

With this tool, recruiters only need to create time slots based on their availability and candidates access a personalized portal where they can select a time of their convenience.

Just when we thought we had most of the process figured out, the pandemic brought about changes to the format of events and we’re again facing the need to adapt. Fortunately, Avature supports video interviews.

When paired with our automated email capabilities, you can arrange online or recorded interviews and the system will send invitation emails accordingly, empowering you to take your campus recruitment strategy beyond in-person borders without burdening recruiters.

Nurture Top Talent and Track Effectiveness

Increase Engagement With Automation and Segmentation

Whether you have identified top talent and would like to invite them to apply shortly after an event, or you want to nurture your relationship with promising candidates that might be graduating further down the line, technology can help.

By tapping into Avature’s campaign management and engagement tools, you’ll be able to send personalized content, invitations and check-ins to early talent and ensure your brand remains front of mind.

Campus events can be massive, and it’s possible you miss out on qualified talent even with a solid communication and engagement strategy in place. Novo Nordisk tries to offset this reality by hanging banners and promoting the possibility for students to apply or join a talent community via text.

Afterward, thanks to Avature’s SMS functionality, students receive a text reply with links to application forms, so they can apply or request more information from their smartphones. The organization also stays in contact with early talent through a quarterly branded newsletter that touches on industry highlights.

Securing the most qualified talent —in a context where employers plan to hire 26.6 percent more new graduates from the Class of 2022 than they did from the Class of 2021— depends largely on the effectiveness of your engagement efforts, which is ultimately tied to how precisely you segment your talent pool.

Filter by criteria such as skills or interests and let smart automation take care of the communications. Whenever a requisition requiring those criteria opens up in the future, you will already have identified and nurtured a group of qualified candidates to tap into.

Let Reports Guide Your Efforts

Keeping a close eye on your efforts is critical in fine-tuning your campus recruitment strategy. Track how your talent interacts with the content you send them, report on how many event leads convert into applicants or even successful hires and leverage that information to decide your next steps.

Remember that data empowers you to adjust the elements that aren’t performing and double down on those that are.

Take Pfizer as an inspiration. Through Avature’s reporting functionalities, the company has been determining the number of candidates from campus initiatives that actually applied to open positions and that, better yet, became employees.

This has given them visibility into how their campus and engagement efforts are paying off and what areas could use some improvement.

Drive Campus Recruitment with Avature

University hiring is a journey and Avature can support its main elements:

  • CMS features to design dedicated registration sites and landing pages for your target audiences.
  • Campaign management tools, segmentation features, social media integrations and mobile-optimized portals to offer a high-touch and seamless experience.
  • Auto-scheduling capabilities to make the most of your recruiters’ time.
  • Innovative screening and powerful AI to surface qualified talent.
  • Reporting functionalities to assess the performance of your initiatives.

By powering your strategy from start to finish with the Avature Campus Recruiting solution, you’ll position your organization as a great place for early talent to choose, work and grow.

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