Your Guide To Creating a Stand-out Career Site


In a candidate-driven market, job seekers’ attention is at a premium.

As we find ourselves in the throes of the Great Resignation, top talent has become more scarce and sought-after than ever. In addition, their expectations of what an organization should offer have simultaneously risen. As candidates scrutinize the values, culture and authenticity of potential employers, HR teams need to rise to the challenge of showcase their employee value proposition.

If you want to attract the next wave of superstar candidates, it’s necessary to make a great first impression. Experience has taught us that there is no better place to start than optimizing your career site. Given its importance as the first touchpoint in the candidate lifecycle, fine-tuning it could revolutionize how you engage with prospects.

Whether you are looking for a complete revamp or tips and tricks to help convert your site into a thriving career marketplace, this guide will help you put your best foot forward.

Download this e-book to:

  • Explore the key components of a career page, from core elements that set the standard to smart features that enhance your employer brand
  • Take stock of the current state of your career site to ascertain where improvements can be made
  • Discover how modern tools and technology – from advanced AI algorithms to a holistic CMS – can help deliver personalized and dynamic candidate experiences.