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The Power of Personalization in User Experiences

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Whether it’s a “physical tool,” like a hammer, or a “digital tool,” like Avature, a tool is simply an instrument designed to extend the abilities of its users.

And just like carpenters choose their tools based on the job at hand, you need agile recruiting solutions that adapt to the needs of your business and employees. UX design is to digital tools what ergonomics are to traditional tools. This means we don’t start by thinking about what Avature should be capable of. Instead, we follow a design roadmap that is driven by our customers. Our design process begins by asking ourselves (and our forward-thinking customers) the following questions: 

What is it about the user experience that matters? What can help unleash the power of personalization? What does a particular user want to do, when do they need to do it and how can we help them accomplish their goals faster and more reliably?

A Customized Experience for Each Recruiting Stakeholder

Our unique design philosophy bleeds into everything we do. For example, we created a hiring manager portal because we understand that what hiring managers need is very different from what recruiters need.

For recruiters, our platform is at the center of everything they do on a daily basis, no matter how varied or complex the task. On any given day, recruiters might go from updating and improving your career sites to building mass personalized email campaigns to attract passive candidates. And all the while keeping an eye on the status of multiple requisitions, reading new resumes, screening candidates and scheduling interviews.

On the other hand, nobody is a full-time hiring manager. Their day-to-day activities bear little resemblance to their recruiting responsibilities. Hence, they need a customized experience that allows them to create new requisitions, review resumes, interview candidates, provide feedback on said candidates and extend offers without disrupting their ability to perform their regular tasks.

The five minutes in-between interviews are the perfect opportunity for them to move the recruiting process along, but that can only be accomplished if the tool they have in place is designed with a razor-sharp focus to help them perform those actions and those actions only.

Intuitiveness and ease of use are not nice-to-haves, they’re the difference between an agile recruitment solution that works and one that doesn’t.

Both roles are integral to the recruiting process, and both can be greatly improved using technology. And yet, the best tools and recruitment platforms adapt to the needs of users, rather than trying to force everyone to use the same user interface design to accomplish completely different tasks.

The Key to Higher Productivity and Better Hires

Having the right tool for the job makes a world of difference. Two equally committed, skilled and competent recruiters, hiring managers or executives can end up producing very different results based on the quality and appropriateness of the recruitment platform or tool they have at hand.

Think about it, humans have not become magically smarter in the last 100 years. The reason we’re far more productive than ever before is that we’ve built better tools to extend our own abilities. The same logic applies to agile recruitment solutions.

An executive armed with a user interface designed to update in real-time, that takes complex data and renders it easy to understand, select and keep track of, is simply going to outperform an equally competent executive stuck with outdated and cumbersome excel spreadsheets.

Digital tools like Avature can also one-up any physical tool by offering endless flexibility and agility. Yes, you can change out your drill bits based on what a specific job needs at any given time, but the level of customizability is naturally constrained by the fact that physical devices and their parts take up lots of space and need to be manually put together.

Imagine you could build a tool (i.e., a drill) on the fly to match the specifics of any task. That’s the dream of many professionals, and it’s exactly what Avature offers for talent acquisition. We don’t just offer one hiring manager, recruiter or executive experience, we offer a recruitment solution and platform with a customized experience for each stakeholder. You can build solutions and personalize experiences that fit the unique characteristics of your recruiting process.

The value of having such flexibility and agility can’t be understated. Our clients were able to transform their recruiting processes to face the challenges brought up by the pandemic in the blink of an eye, without sacrificing usability or productivity at all. This is something they can do by leveraging the power of personalization through agile recruiting solutions designed from the get-go to evolve with them.

The Future of HR Through the Power of Personalization

Improving the user experience is a never-ending process, and at Avature, each release brings further enhancements that make our solutions even more intuitive and agile, providing the ideal customized experience for HR departments everywhere.

From minor things, like color palettes that are easier on the eyes, to major changes like our improved dashboards that provide stakeholders with an even better look at the recruiting process, our platform continues to evolve through the power of personalization to better fulfill the needs of our clients.

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