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For a Large Finance Recruitment Project, a Top CRM Is Money in the Bank

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One of the world’s largest banking and financial services organizations set out to put into effect its most important project in China to date. The challenge? Hiring up to 3,000 financial planners over the next four years – a highly ambitious talent acquisition objective. To reach its goal, it chose to leverage Avature CRM to recruit candidates from six different regions in the country in a smooth, well-integrated process.

About the Organization

Founded in the mid-1800s, it’s one of the world’s most important banking and financial services organizations, serving 40 million customers worldwide in 64 countries and territories. Attracting the right candidates to meet its ever-evolving talent acquisition objectives smoothly and efficiently calls for a platform offering unmatched flexibility and adaptability, which is why it resorted to Avature CRM.

The Bank’s Most Ambitious Project in Mainland China to Date

This institution was born from one simple idea – a local bank serving international needs, initially helping to finance trade between Europe and Asia. Fast-forward to the early 21st century and the organization now serves personal and corporate customers worldwide, and with growth come new talent acquisition strategies and tactics. An example of the unique needs finance recruitment entails is the bank’s largest, most important project to date in mainland China.

The bank’s vision posed an ambitious recruitment challenge to overcome:

  • Sourcing and hiring between 2,000 and 3,000 financial planners in different key cities across mainland China over the following four years.
  • Putting together a new insurance sales team with a broader, more specific set of skills than usual. A background in finance to advise customers would no longer be enough to make the initial cut – the candidate pool also needed to have strong interpersonal skills and be tech-savvy.
  • Handling different local scenarios, given the fact that staff will be required in six regions. As the financial center of China, Shanghai offers higher chances of attracting the right candidates compared to Shenzhen and Guangzhou, which have smaller populations and candidate pools.
  • Competing with other foreign investment banks that also have expansion plans in the country, as well as against other local entities, all of which may have similar talent acquisition objectives.

Taking into account the size of the recruitment project, the volume of potential candidates and the specific set of skills of the position, the bank needed an adaptable talent platform to make the recruitment journey fast and efficient.

How It Maximized Its Quest With Avature CRM

With the functionalities provided by its platform of choice, the sourcing team automated an engagement process that met the demands of the recruitment project. Avature CRM helps the bank bring to life the recruitment funnel and showcase its employer brand, and it’s also the perfect tool for attracting the right candidates from different backgrounds into its talent pool from various sourcing channels such as LinkedIn.

Armed with powerful automation capabilities, the organization saves valuable time detecting candidates with the specific set of skills it’s after. In such a competitive market, this can make a critical difference when it comes to winning the war for talent. In high-volume searches such as the one the bank embarked on, only a top platform such as Avature CRM takes the pain out of sourcing: thanks to powerful search capabilities that can be scheduled to run automatically, new profiles make it into the database on a regular basis.

Given the fierce competition and in order to turn this recruitment challenge into a success, the bank needs to deliver a high-touch candidate experience at scale without burdening recruiters, which is why efficient, automated engagement via configurable workflows and campaign tools is a key resource to have. Thanks to Avature CRM’s comprehensive features, the talent acquisition team nurtures the candidate pool at scale through personalized communications that offer an insight into what it’s like to work for the company.

Results of the Recruitment Project

Since implementing Avature CRM, the bank has succeeded in recruiting hundreds of candidates that met their multiple criteria over the course of the finance recruitment project to date and is confident that it will reach its target number of new hires.

There is still a long way to go to the finish line, but with the right platform and talent acquisition team, the organization is destined to get the job done.

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