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John Sumser’s Avature Review, Nov. 2009

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By John Sumser

The world is changing fast. Technology, smart, cheap coding, seasoned business people and the burning desire to change the game are driving innovation even as the economy sputters. Avature, a new entrant to the Recruiting Market is turning heads with its innovative approaches to enterprise software problems.

“I hear a lot of enterprise software project managers say ‘I could use this tool in any aspect of my business’. The free form workflow design features just blow the minds of people used to the glacial pace of large scale software vendors.” So says Mike Johnson, the Portland based head of sales for Avature.

“Here’s an example. One of our clients was trying to get his enterprise vendor to make a change. He wanted a new country name added to a drop down list. The vendor quoted $1,500 and three weeks. With the Avature tool, you can do that sort of thing on the fly.”

Avature markets itself as “CRM for Recruiters”. CRM stands for Customer Relationship Management. It’s a kind of software popularized by Rather than tracking applicants (like an Applicant Tracking System (ATS) does), a CRM is focused on relationship management…the comings and goings of a conversation.

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