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How to Make Your Employer Branding Budget Work Harder

June 12, 202410:00 EST | 16:00 CET

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To attract and retain top talent in today’s competitive landscape, businesses must showcase their values and culture effectively. Yet, investing in employer branding without a clear strategy can lead to missed opportunities and wasted resources.

Join us on June 12 – 10 a.m. EST | 4 p.m. CET for an exclusive panel discussion with Yves Pilet, author of the Employer Brand BluePrint methodology, Matthew Pitt, Global Head of Talent Intelligence at WhiteCrow Research and Ed Gunzelen, experienced HR leader and sourcing specialist, as we set out how you can measure and maximize the returns from your employer branding initiatives.

During this session, you will learn how to:

  • Identify the employer branding KPIs that drive HR success and capture the data to show that your initiatives are delivering.
  • Implement a data-driven approach to talent mapping and target the right audience with the right message at the right time.
  • Integrate your sourcing and advertising efforts to build a holistic employer branding strategy tailored to meet your organization’s talent challenges.

You’ll also have the opportunity to pick the brains of our speakers and gain personalized insights. So join us and see how you can make your employer branding budget yield real business benefits.


Yves Pilet

Employer Branding Expert

Matthew Pitt

Global Head of Talent Intelligence

Ed Gunzeln

HR Leader and Sourcing Expert

EDG Consultancy

Nina Jaksic

Nordics Sales Director

This webinar is SHRM approved. Attend and receive 1 SHRM professional development credit.

The use of this official seal confirms that this activity has met HR Certification Institute’s® (HRCI®)  criteria for recertification credit pre-approval. Attend and receive 1 HR (General) recertification credit hour.

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June 26, 2024
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