From First Click to First Day: Boost Recruitment Marketing ROI

In an era of AI-assisted candidates and one-click applications, cutting through the noise to make sure you’re engaging the right talent – the right way – has never been more of a challenge.

Join Nina Jaksic of Avature and Tycho van Paassen of VONQ as they explore how smarter segmentation, tailored candidate experiences and AI-driven, cross-channel advertising can lead to improved conversion and measurable ROI for your sourcing initiatives.

Through expert perspectives, real-world examples and a live Q&A, attendees will gain actionable insight into:

• How the job advertising landscape is evolving: From performance-based campaigns and channel data to new strategies for reaching Gen Z and blue-collar talent, see how organizations are rethinking distribution and using AI-powered ad programming, CRM segmentation and personalized content to attract and engage talent throughout the hiring journey.
• How to turn campaign data into better decisions: Learn how data-driven insights can help allocate ad budgets more effectively, sharpen targeting and build stronger talent pools for future hiring needs. 
• How to reduce candidate drop-outs: Explore how ad formats and employer branding influence conversion and how modern application experiences, including mobile journeys, AI recommendations, and self-service profiles, can help candidates move faster from interest to application.
• How to measure ROI across the recruitment funnel: Learn how to look beyond clicks and apply a more holistic view of performance, from channel effectiveness to conversion by profile and long-term pipeline health.

Whether your focus is employer branding, sourcing strategy or TA leadership, you’ll find practical ideas to help improve your recruitment marketing performance from first click to first day.