You’ve got mail! A guide to effective recruitment email marketing campaigns.
As a recruiter you’re competing for your potential candidates’ attention, and you’re up against everything from the football game to their next holidays. Why would (or should) a passive candidate pay more attention to your content over anyone else’s? This is where the art of effective recruiting email marketing writing comes in – it is your not-so-secret weapon in the never-ending struggle to engage passive talent and ensure your talent brand remains front of mind.
You are six times more likely to get a click-through from an email campaign than you are from a tweet.
Let’s make sure your message cuts through the noise
Keep in mind it all comes down to understanding your audience and not just blindly sending job offers: use our tips to ensure candidates stop and open your email and take a closer look.
