Email Marketing for Recruitment

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You’ve got mail! A guide to effective recruitment email marketing campaigns.

As a recruiter you’re competing for your potential candidates’ attention, and you’re up against everything from the football game to their next holidays. Why would (or should) a passive candidate pay more attention to your content over anyone else’s? This is where the art of effective recruiting email marketing writing comes in – it is your not-so-secret weapon in the never-ending struggle to engage passive talent and ensure your talent brand remains front of mind.

You are six times more likely to get a click-through from an email campaign than you are from a tweet.

Let’s make sure your message cuts through the noise

Keep in mind it all comes down to understanding your audience and not just blindly sending job offers: use our tips to ensure candidates stop and open your email and take a closer look.

Download this e-book and discover how to:

  • Grow and nurture your talent pool with the right candidates
  • Engage with potential talent
  • Achieve efficient delivery and avoid landing in the spam box
  • Check your metrics to see if your email campaign is effective!