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Avature and WorkDigital Announce Partnership to Manage Recruitment Advertising on Twitter

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(New York, May 7, 2009) Avature, a provider of innovative Enterprise 2.0 Human Capital Management solutions, and WorkDigital Ltd, a leading search engine technology company and developer of job search engines and, today announced the availability of an integration between the two software environments to simplify and automate the recruitment process on Twitter.

The direct connection between Avature’s Recruiting CRM™ software and WorkDigital Ltd’s relevancy algorithms written specifically for job related content on Twitter, allows companies to easily scale up their job postings on Twitter with maximum visibility. The new offering provides the following benefits to employers:

• Automates the entire Twitter Recruitment process
• Provides brand management solutions for corporate Twitter accounts
• Drives traffic to the employers job postings on their website
• Provides click-through analytics to monitor effectiveness
• Significantly extends the reach and visibility throughout the Twitter network
• Accelerates the rate at which Twitter users subscribe to the employers Twitter accounts (called Followers)
• Utilizes best practices to make sure that job posts are indexed on search engines like

“WorkDigital Ltd has extensive experience building applications for the Twitter platform and, in addition to their recent launch of, has developed a unique means of automating the job posting process on Twitter,” said Dimitri Boylan, Founder and CEO of Avature. “We’re committed to providing our customers with innovative software solutions that put them in front of the trend curve and increase their productivity. This partnership is another example of that commitment.”

Leading employers are looking for new and different ways to reach their target audience. Twitter has reached a tipping point in terms of user adoption and now presents a potentially effective platform for doing that. However, due to the relative newness of the platform, the learning curve associated with effectively leveraging it as a bona fide recruitment advertising vehicle can be steep. That’s kept a lot of employers away.

Now employers have the opportunity to manage their online candidate sourcing with a simple scalable solution in a manner that is consistent with their brand values and plays within the social guidelines of the Twitter community.

“We’re really excited about this partnership,” said Bill Fischer, Director at WorkDigital Ltd. “Avature is an industry leader in developing innovative, Web 2.0 recruiting software. Providing their customers with a turn-key solution to utilize an important emerging platform in social media today is a natural fit.”

The new offering from Avature and WorkDigital Ltd. is available immediately and can be purchased as a monthly subscription.

For more information, please email

About Avature

Founded in 2004 by Dimitri Boylan, the former co-founder and CEO of, Avature is a global technology company and provider of human capital management software. Headquartered in New York City, Avature has offices in the US, Europe and Latin America. Information on Avature can be found at

About WorkDigital Ltd

WorkDigital Ltd is a London based company building the platform and search protocols to organise the world’s online recruitment data. Products make use of semantic intelligence and sophisticated relevancy algorithms. Key products, and .

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