The Essential Guide to Campus Recruitment

With the strategic benefits of hiring graduates being increasingly recognized, campus recruiting has become an important avenue for attracting and hiring students for entry-level positions. Make the most of career fairs and campus recruiting events with our guide.

Human resources and business leaders are increasing investment in campus hiring as its benefits are being increasingly acknowledged as a vital part of any successful recruiting program. Methodically structuring your campus recruiting strategy can make simultaneously sourcing for work-study programs, internships or full time roles more simple and streamlined.

Be as Flexible as the Students You Are Attracting

Free students from long queues by enabling them to self-register their details, schedule interviews, as well as scan their paper resumes on their own with OCR (optical character recognition). You can continue to collect their data when offline.

Segmentation Is the Key to Success

Automatically sorting candidates into the appropriate pipelines on-the go becomes essential when campus recruiting teams are dealing with the chaos of a career fair.

Keeping Communication Customized and Timely

From the first impression to the follow up, learn how best to create, prompt and personalize communications to maintain momentum and engagement.

Managing and Motivating Your Student Hires

Once onboard, be true to your employer branding by keeping graduate hires engaged as employees with performance management and internal mobility support to set and achieve career objectives.

of campus hires remain with an organization after five years - Bersin Deloitte

of employers’ new hires for full-time, entry-level positions were graduates (2018) - NACE

of employers do onsite campus interviews - NACE

“We’ve created an easy-to-use process that allows us to go paperless at career fairs and to capture key details in a compliant method … We’ve automated the post-engagement process while being able to track important details…and we’ve already had approximately 2,500 prospects that we’ve actively engaged with from those events, so already a huge return on investment for the portal.”

Carolyn Bertsch,

University Relations & Recruiting – Technical Sourcer & Analyst at Viasat