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The Challenge: Scaling With Local Sensitivity
Coca-Cola Hellenic’s story with Avature started from a need for flexibility. The organization previously relied on a global HR solution that struggled to adapt to each country’s unique hiring practices, compliance requirements and talent expectations. From Egypt and Nigeria to Italy and Switzerland, recruitment needs varied significantly, and one size could not fit all.
The Solution: A Robust Platform That Drives Measurable Outcomes
Today, CCHBC uses Avature as a best-in-class talent acquisition platform that brings together:
- Candidate relationship management
- Applicant tracking
- Internal and career sites
- Referrals
- Hiring manager tasks
- Pre-boarding
By consolidating multiple recruiting processes within Avature and leveraging flexible workflows, stakeholder-tailored portals and integrations, the company has achieved impressive results, including generating five times more candidates per requisition and reducing TA technology costs by 20 percent.
Portals, in particular, have played a critical role in elevating the user experience. Hiring managers now have a centralized space to access CVs, review interview feedback and track each stage of the hiring journey, contributing to an impressive 95% satisfaction rate.
Hiring managers are really satisfied that now they can have in one place all interview feedback, all CVs, and they can really track the process end to end.”
Christina Nikolaidou Gutovic
Group Talent Technology Lead, Coca-Cola HBC
While flexibility is essential, it is not the only advantage Coca-Cola HBC has gained with Avature. When the company launched an ambitious hiring initiative for its digital hub in Egypt, requiring the opening and filling of 400 roles, real-time visibility became critical.
To support executive oversight, the team partnered with Avature to design a customized dashboard that clearly illustrated progress and outcomes. Leadership feedback on the enhanced reporting has been very positive, while also laying the groundwork for continuous optimization.
We got very good feedback from senior management, and it’s now really clear where we are, and they already have proposals on how we can further improve the report.”
Christina Nikolaidou Gutovic
Group Talent Technology Lead, Coca-Cola HBC
Turning Partnership Into Possibility
More than a software provider, Avature acts as a strategic partner to Coca-Cola HBC. From configuration guidance to surfacing new and creative solutions, both teams work hand in hand to meet evolving needs and continually raise the bar for problem-solving and innovation.
They are always trying to understand our business needs and how, through different variations, the technology can help us to meet them. Maybe we have in mind one specific solution, but they propose something even better.”
Christina Nikolaidou Gutovic
Group Talent Technology Lead, Coca-Cola HBC
