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Elevating Recruitment Through Proactive, High-Touch Engagement
Before implementing Avature, Henkel’s recruitment process relied solely on an ATS system. While functional for screening candidates, scheduling interviews and making final hires, it lacked sourcing functionality that gave the organization the ability to build lasting connections with top talent in a proactive manner.
Kim Schuster, Global Recruitment Manager at Henkel, describes a major challenge:
“Before, we couldn’t really invite, for example, our silver medalists, and we were losing a lot of great candidates with whom we couldn’t stay in touch.”
With Avature, Henkel now has the ability to attract, engage and maintain relationships with skilled candidates.
Rather than bringing all candidates into their system, Henkel curates a high-potential talent pool that includes former interns and silver medalists. Additionally, Henkel has built an exclusive alumni talent pool that allows the organization to maintain relationships with past employees who may be a strong fit for future roles.
The approach is delivering impressive results: 70 percent of silver medalists are interested in staying in touch with Henkel, providing recruiters with a rich pipeline of engaged candidates who are eager to reapply.
Crafting and Measuring Engagement
One of Henkel’s key recruitment strengths lies in how they communicate with potential hires. Avature’s Theme Builder enables recruiters to create customized email campaigns that align with Henkel’s employer branding, ensuring a consistent and compelling message.
Beyond campaign creation, Avature also allows Henkel to track engagement through click and open rates, providing valuable insights into the effectiveness of their outreach.
Empowering a Global Recruiting Team
As a global organization, Henkel requires a recruitment system that is adaptable and scalable. Avature delivers on this need by allowing teams in different regions to tailor workflows to their specific market demands while maintaining consistency within the broader corporate framework.
Read more about Henkel’s innovative strategy to keep candidates engaged here.
