Putting The Human Touch in Talent Engagement

Learn how Lockheed Martin harness outbound recruitment marketing methods to engage high-caliber talent.

Inbound recruitment marketing has long been invaluable in attracting active candidates and a cornerstone of a successful talent acquisition strategy. But in a hyper-competitive recruitment landscape, many organizations are harnessing outbound methods to engage passive talent pools.

Adopting such an approach can deliver a variety of benefits, such as showcasing your employer brand and cultivating meaningful relationships. However, the challenge is finding the sweet spot between automating these processes while providing a personalized, human touch.

This is exactly what Lockheed Martin have achieved, having developed an inspiring multi-layered strategy to engage with talent. At our upcoming live webinar, Talent Engagement Strategist Marvin Smith will share actionable tips on how you can:

• Employ a “prospect-first” philosophy to better connect with target groups
• Engage on a personal level when communicating with a large volume of individuals
• Harness strategic email campaigns to cultivate fruitful and long-lasting relationships
• Drive talent engagement over time via strategic drip campaigns
• Craft multi-channel content that builds an inspiring employee brand by resonating with a wide audience
• Leverage data analytics for forensic insight into the performance of campaigns

Sign up and leave the session with ideas to attract active and passive candidates alike.