Live Webinar

Strategic Social Media Sourcing

Discover how Dell demonstrates their ROI for social media recruitment activities

September 14 | 10 a.m. CDT

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Please note you are required to use your work email address to register for this webinar


Sourcing candidates on social media has become a cornerstone for talent acquisition. Yet a common challenge for HR and sourcers lies in demonstrating the ROI for these social sourcing activities. The truth is, in order to ensure continual buy-in from management, sourcers need the right tools and metrics to prove the correlation between a strong pipeline and branding efforts.

In this 45-minute live webinar you’ll hear from Dalhia Rodriguez, Employer Brand & Social Media Lead at Dell, on how they have been able to leverage a technology like Avature to boost employer branding and event promotion in order to source high-quality candidates. You’ll hear how Avature has helped Dell accomplish this while at the same time giving them the metrics they need to directly demonstrate ROI to management and prove a strong correlation between social activities and actual hires.

You’ll also discover:

  • How branding efforts increase the visibility of the Employer Value Proposition, and how this translates into candidate conversion
  • The methods Dell used to pre-qualify candidates and to drive event promotion online
  • The concrete initiatives Dell ran on social media that had positive effects on talent pools and actual hires
  • Easy-to-build branded landing pages that link social media to Avature
  • Three reasons a localized content strategy for LATAM has worked for Dell
  • Results and key learnings that Dell has made around social recruitment