More than just improving standard recruiting metrics, leveraging Avature CRM has allowed ABB to transform its incoming workforce. Fowles’ team has the ability to access and maintain contact with candidates who otherwise would have gone unnoticed or who would have been lost in thick stacks of paper resumes. One employee was hired two years after their first contact with ABB at a recruiting event--Avature enabled recruiters to keep the candidate in their talent pool until the right opportunity became available.
ABB also has leveraged Avature CRM’s measurement and reporting tools to support the company’s diversity efforts. By identifying and tracking talent pool demographics, ABB was able to decide on which demographics it wanted to target--and see which strategies were effective at attracting them. Now, the company attends recruiting events hosted by the Society of Women Engineers, the National Society of Black Engineers, and the Society of Hispanic Professional Engineers. Fowles said that ABB also has made specific outreach efforts to target students, veterans, and individuals with disabilities.
Although ABB has already seen results from its initiative, it is not resting on its laurels. With Avature CRM, the recruiting department is positioned to quickly take action on its next strategic HR plan. “We’re a company known for our innovation,” said Fowles, “so this journey that we’re on today is not over.”